Facebook, posti di lavoro ed economia…

Scopriamo attraverso il sempre eccellente Luca De Biase, che, nel 2011, grazie a Facebook sono stati generati oltre 230.000 nuovi posti di lavoro e prodotto un “giro d’affari” da oltre 15 miliardi di Euro.

Across the whole of the European Union and Switzerland the report shows that Facebook has supported 232,000 jobs and enabled an estimated €15.3 billion of economic activity in 2011.

Scendendo ancora più in profondità nell’interessante report di Deloitte scopriamo che…

When widened to the whole of the EU, Facebook enables €7.3 billion of broad economic impacts through Business Participation supporting 111,000 jobs.

Through ‘Platform effects’, notably the app economy servicing the Facebook platform and social activities, Facebook has enabled €561m of economic activity. Facebook generates value by giving software developers a platform to develop apps for users, generating revenue and stimulating innovation. It also creates value by making it easier for users to organise events and invite larger numbers of attendees, which in turn can lead to greater expenditure than would have been the case otherwise. This activity generates 7,500 jobs in the UK. When widened to the whole of the EU Facebook enables €2.2billion of broad economic impacts through Platform effects supporting 33,000 jobs.

Facebook has supported increased technology sales through increased demand for devices and broadband connections, supporting €659 million in technology sales and 8,800 jobs in the UK. Across the whole of the EU Facebook enables €5.5billion in technology sales, with 85,300 jobs associated with supporting this.

Se poi prendiamo in considerazione alcuni dati sull’Italia il quadro è ancora più sorprendente dal momento che l’impatto sull’economia italiana è elevatissimo (2,5 miliardi di €) soprattutto se pensiamo all’eterno “ritardo digitale” che ci portiamo appresso.

Che ne dite?